Winemakers Notes.
I love writing my newsletters. I send them out three or four times a week and you can sign up for them below (if the pop up didn’t already get you). But occasionally I have the urge to write about something that goes beyond the confines of an email. A longer format piece that’s infrequent, personal, and intended to shine a light on something that’s affecting my winemaking world. This is where you’ll find them.
A little homage to blending.
It’s no secret that I love a blend. I believe my wines are better because of it and my company was able to develop an identity much faster because of it. So I’m paid up. I am unashamedly pro-blend. But we live in a world where people mostly order by grape variety and my wines don’t work that way which is why I wanted to briefly explain why I do it, what the benefits are and hopefully help you understand why Paso is the way it is.
Building A Brand.
One of the biggest issues facing Paso-Primero is establishing our brand. We know we make great wines but finding enough elbow room to get noticed in a crowded marketplace is difficult to say the least. And to make things even harder for ourselves we’ve started from scratch with an annual budget that is dwarfed by a sales rep’s bar tab. We can’t afford to fund press trips, can’t afford to attend industry events and even sending out samples needs to be planned well in advance. In a world of hospitality, nepotism and glad-handing we’ve only got ourselves and our wines.
I Love Harvest!
I love harvest. Probably more than I should given how tough it can be, but every year I leave a young family and travel more than 1000 miles to get there so it’s a good thing I do. I always feel like it gets a bit of a raw deal in the media though. Everything is dominated by instant gratification click bait and formulaic vintage reports. There’s no soul, there’s no passion and harvest is absolutely bursting with both. I appreciate these are intangible, ethereal emotions but without them no combination of perfect terroir and temperate summers will ever result in a perfect wine. There is magic in the wineries during harvest, and I want more people to know about it.
Paso-Primero Tinto - The First Step of ‘The First Step’*.
a red wine with clear fruit focus, a hint of age but embracing the exuberance of youth, a careful use of oak, a depth of flavour and enough acidity to sit with food but a softness to the palate to make sure it’s still a wine to be enjoyed on its own