Winemakers Notes.
I love writing my newsletters. I send them out three or four times a week and you can sign up for them below (if the pop up didn’t already get you). But occasionally I have the urge to write about something that goes beyond the confines of an email. A longer format piece that’s infrequent, personal, and intended to shine a light on something that’s affecting my winemaking world. This is where you’ll find them.
Building A Brand.
One of the biggest issues facing Paso-Primero is establishing our brand. We know we make great wines but finding enough elbow room to get noticed in a crowded marketplace is difficult to say the least. And to make things even harder for ourselves we’ve started from scratch with an annual budget that is dwarfed by a sales rep’s bar tab. We can’t afford to fund press trips, can’t afford to attend industry events and even sending out samples needs to be planned well in advance. In a world of hospitality, nepotism and glad-handing we’ve only got ourselves and our wines.